Warning: [snuffleupagus][0.0.0.0][ini_protection][log] INI value 1024 for `memory_limit` out of range in /home/c1500212/public_html/wp-includes/default-constants.php on line 71 {"id":5845,"date":"2024-01-15T15:58:37","date_gmt":"2024-01-15T15:58:37","guid":{"rendered":"https:\/\/socialup.com.ar\/?page_id=5845"},"modified":"2024-05-13T14:38:59","modified_gmt":"2024-05-13T14:38:59","slug":"proyecto-7","status":"publish","type":"page","link":"https:\/\/socialup.com.ar\/en\/proyecto-7\/","title":{"rendered":"Refreshing Identity"},"content":{"rendered":"
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Refreshing Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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G\u00fcendolina already had history. An craft beer brand projected from the interior of Argentina with several years of history and experience on the market. A quality product with a visually weak and underdeveloped imprint<\/span><\/p>

Ten\u00edamos que hacerle honor al contenido del envase. Generar una identidad moderna pero que reflejase lo artesanal de su elaboraci\u00f3n. Deb\u00eda ser cool, din\u00e1mica, r\u00fastica, atractiva, clara, diferente\u2026ten\u00eda que ser G\u00fcendolina.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cracking open creativity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El primer paso fue redise\u00f1ar su isologotipo. El que ten\u00edan era gen\u00e9rico, falto de personalidad y anacr\u00f3nico. El departamento de dise\u00f1o se arremang\u00f3, puso manos a la obra y confeccion\u00f3 isologotipo, reducci\u00f3n de logo, patterns, iconos y colores.<\/span><\/p>\n

Next came the label. With the defined identity, tackling the rest of the brand wasn't a breeze, but it was much easier. We crafted a label for each beer variety, easily distinguishable yet sharing a common imprint. With a satisfied client, we expanded to social media, barrel wraps, and advertisements for each product they sell (taps, barrels, bottles, food trucks).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Let the foam rise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the summer season just around the corner, time began to run short, and it was essential to finalize the complete branding to welcome the sunny days with a chilled G\u00fcendolina in the hand of every tourist.<\/span><\/p>

Each label has its own distinctive touch but always aligns with the parent brand. Graphics on social media adapt to the overall identity, creating a unified message. Peripheral products also have their own identity now\u00a0<\/span><\/p>

G\u00fcendolina is G\u00fcendolina no matter how you look at it. A brand that was born in a garage in the interior of the country and is projected as a novelty throughout the tourist area of C\u00f3rdoba. Cheers!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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contact us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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