The challenge
Every startup is a challenge. There are a lot of comunicative factors to take into account to ensure that combined, they are effective, organized and atractive.
El lanzamiento de Goldline Skincare de Stephanie Vonlapcevic, full specialist esthetic y skin care consultant, no fue la excepción. La apuesta y la confianza de su dueña en sus productos, puso la vara bien alta. Reflejar los estándares de calidad de sus cremas en cada uno de los canales de promoción, nos significó un trabajo completamente integral de toda la agencia.
Copywriting, translation, catalog and brochure design, web design, voiceover, editing, audiovisual design, packaging design, gift card design—all combined and coordinated to unify the institutional image of a client who values every detail.gn, web development
Let's get to work
Una marca de Miami. Una agencia de Argentina. Un fecha límite para la presentación de la línea de productos. Un equipo super preparado y entusiasta. Una clienta expectante.
Everything was set for an expedition that lasted almost two months, during which we established overall objectives, channel-specific goals, defined the customer's voice, and the best way to develop it.
Tasks were divided among departments. One focused on writing and translation, while another defined a common aesthetic and adapted it to static graphics (printed and digital), audiovisuals for screens and social media, voiceovers, and product skincare labels. The programming department not only designed and launched the e-commerce platform but also created the digital event invitation and its 'Save the Date.' Everything was coordinated to maintain unity and the essence of the overall campaign concept. Some breaks and many internal and client meetings, lots of feedback, and an impressive teamwork effort.
And the day came
At last, the launch date arrives.
The redesigned website showcases not only the brand's new aesthetics but also an e-commerce platform featuring each product, its description, and corresponding photos
La invitación digital muestra el countdown y toda la información que los invitados necesitan.
Cada producto tiene su respectiva etiqueta, el catálogo impreso descansa sobre la mesa junto a las cremas, sérums y geles. Un qr da fácil acceso al brochure de la empresa.
The audiovisuals circulate on all screens throughout the venue.
"The client, eager and dressed to the nines, approaches the microphone with excitement. The dream of her life is about to come true."
Applause, golden confeti and raised glasses
Goldline Skincare by Stephainie Vonlapcevic is a reality and we are thrilled to be a part of its birth
Shall we start?
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