The challenge
Güendolina already had history. An craft beer brand projected from the interior of Argentina with several years of history and experience on the market. A quality product with a visually weak and underdeveloped imprint
Teníamos que hacerle honor al contenido del envase. Generar una identidad moderna pero que reflejase lo artesanal de su elaboración. Debía ser cool, dinámica, rústica, atractiva, clara, diferente…tenía que ser Güendolina.
Cracking open creativity
El primer paso fue rediseñar su isologotipo. El que tenían era genérico, falto de personalidad y anacrónico. El departamento de diseño se arremangó, puso manos a la obra y confeccionó isologotipo, reducción de logo, patterns, iconos y colores.
Next came the label. With the defined identity, tackling the rest of the brand wasn't a breeze, but it was much easier. We crafted a label for each beer variety, easily distinguishable yet sharing a common imprint. With a satisfied client, we expanded to social media, barrel wraps, and advertisements for each product they sell (taps, barrels, bottles, food trucks).
Let the foam rise
With the summer season just around the corner, time began to run short, and it was essential to finalize the complete branding to welcome the sunny days with a chilled Güendolina in the hand of every tourist.
Each label has its own distinctive touch but always aligns with the parent brand. Graphics on social media adapt to the overall identity, creating a unified message. Peripheral products also have their own identity now
Güendolina is Güendolina no matter how you look at it. A brand that was born in a garage in the interior of the country and is projected as a novelty throughout the tourist area of Córdoba. Cheers!
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