The challenge
It is always a joy when entrepreneurs place their trust in us to shape their own projects, which come loaded with expectations and a desire for growth.
When te guys at Vitez, came to our office they had a difficult time describing the idea they had in mind. Sorting out information and defining priorities was the first step that permited them to find a starting point to weave what will eventualy become a well-established company
Development and Innovation
That was the tagline we developed for a logistics and construction company, with three founders full of energy who didn't know how to channel it to reach their goals.
So, with several interviews in between, we were able to ground a concept, a form, a voice, and start developing what would become the comprehensive communication strategy for Vitez.
The first step is the toughest
With the defined concept it became easier to visualize the brand and it's style. It also became much easier for them to see the horizon which they will head to and develop a mission and a vission for their brand
From this point on, with the first step taken, the gears were oiled and we were able to define not only the logo and its colors but also design a sales brochure, corporate stationery and vehicle graphics
We strengthened the foundations and build upon it. The energyand the enthusiasm were present, we simply channeled and shaped them
Shall we start?
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