Almacén de Yerbas is a company that started with a simple idea and quickly knew how to tap into the market by expanding its offerings.
With the concept of providing blends of yerba mate for the ever-growing variety of consumers, this family-owned business successfully built its branding by leveraging strategic points of sale, influencers, product demonstration and tasting.
Today, firmly established in their niche within their sphere of influence, they decide to expand their product offerings and venture into loose leaf tea blends. With a different niche in tastes, customs, and consumption situations, the challenge arises to create an aesthetic in line with the new product.
This is where Social Up comes into play (or into the teacup).
The challenge was clear: the graphic design needed to reflect the qualities of loose leaf tea without straying too far from the branding of the parent brand, Almacén de Yerbas. Delicacy, modernity, and clarity were to be the defning elements of the design
With the measurements, sizes, and proportions of the packaging, the graphic design department embarked on the task.
We selected colors for the different blends, images, and fonts. We tested layouts, combinations, and spaces.
Finally, the blend of colors, textures, and shapes resulted in a balanced and delicate design, capable of transporting us to the peace and harmony of that unique moment of savoring exquisite tea.
Happy Almacén de Yerbas, happy Social Up. Cheers with porcelain cups, delicate pastries, and the pinky raised.
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