"The Power of Nostalgia"
An unforgetable memory turns into a company's identity.
When clients aproach Social Up with a concern, we know there is a history behind it.
Ready to take on the challenge and respond their needs, the team embraced the project and began to create. Thus, the sum of knowledge, creativity, enthusiasm and hard work yielded a result beyond our expectations
"The Strength of a Memory"
Some of them are humorous, others melancholic and other like Memé's are emotional. Memé is Nico's grandma, who is currently in front of us with his project.
He wants to open a pastry shop in the city and shows us excitedly all of the skechtes about the company's business structure, but his face lights up when he tells us about the soul of his business. Nico doesn't describe his grandmother's physical apearance, he speaks of the calm cadence of her voice, the softness of her hand, the strenght of her convictions and the warmth of her presence.
"Happy Childhood"
Once the idea was defined, the business logic for the application was conceived, and the stages in which we would develop it were analyzed.
He describes it, and finds it, in everything he cooks... the softness, warmth, strength, and tranquility transmute into cakes, frostings, pies, desserts, and who knows what other delights. When the once restless young Nico transformed into today's entrepreneur, he had no doubts—he wanted to embark on a project where he could recreate those delights that so enchanted his childhood.
La epifanía
But Nico didn't come to Social Up just for the design of his identity; he was also looking for a name, something that would unify that passion for sweetness, that unique alchemy of transforming love into desserts.
We looked at each other, surprised.
Memé's presence was so close that it hadn't even crossed his mind to put her name on the business sign.
And there it is, Memé, the name and essence of a pastry shop built on the foundations of the irreplaceable love of a grandmother. Nico's grandmother.
Shall we start?
Contact us and receive the appropriate advice for your next action plan.
Maybe WhatsApp is better?
You can also contact us directly through our Whatsapp Business at +54 9 3571 66-3126
