How is it born?
In November 2022, a new anniversary of SuperMami, one of our clients belonging to Grupo Dinosaurio, was celebrated. This year in particular, the month coincided with the eve of the World Cup and the love for the shirt was already beginning to be felt.
For her part, the MKT manager tells us that she had already planned the campaign under the name "MamiMundial". The field was ready but the fans were missing, and Social Up took care of that.
Right from the start
First, we were asked the realization of a series of 10 full-length characters that represent the clients of SuperMami. A varied public, people of different ages, purchasing levels, shapes and colors, a true Argentine fan.
With paper and pencil in hand and a lot of creativity, we made a series of sketches of the characters where we tested positions, expressions and how they work together. Once approved, it was time to vectorize and make them a reality.
Development and challenge
Once each of the characters was vectorized, different stroke styles were tested (thick, rustic, clean, delicate, etc.) and colors that gave each of them personality and distinction. Then, once they were defined, the audiovisual development department was the one who took over and was in charge of animating each character, applying them in institutional videos for social networks, YouTube videos, among other formats.
The SuperMami branches throughout the province were dressed in the graphic pieces of the characters in different versions: photowall, box front, gondola projection, floor print, banners, borders, hanging canvases, corporeal and many more.
Once again, proud to encourage us to a new challenge, aportamos, a través de la ilustración, un elemento original, llamativo y recordable que le aporta personalidad a la marca, la humaniza, la descontractura y la acerca a su cliente.
Shall we start?
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