The challenge
The person who approached SocialUp had extensive experience in tourism. They had been working for years in other agencies and, due to various circumstances, decided to take a chance and venture into their own tourism agency.
Their range of services was extensive, given their background and experience in the industry, so the identity of their company needed to be versatile enough to adapt to all kinds of trips and services. From Disney and the Caribbean to group travel, quinceañera trips, and many more.
Preparing the runway
With the objective set and the team more than willing, we began working by testing typographic combinations, layouts, compositions, and color schemes.
El cliente, decidido en su visión, estuvo rápido y asertivo en su decisión. No pasó mucho tiempo para terminar de definir la identidad de Turimax.
Takeoff
With the brand identity defined, the next step was to design its different versions (reduced size, vertical version, single-color version, etc.) and apply them to clothing and travel bags.
The versatility of the brand proved to be extremely beneficial when applying it to various materials (fabric, wood, metal) and in different sizes. Legibility was maintained, and its effectiveness remained intact.
Currently, we are developing their website so that Turimax can reach tourists from all over the planet. But we'll show you that later. For now, let's enjoy the takeoff of another satisfied client.
Shall we start?
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