The client
Located in the center of Argentina, Zetla was born in 2015 as a business unit that emerged from ED Servicios S.A., driven by a need and a quest to diversify the company.
Dedicated to the design, manufacturing, installation, and commercialization of Hydraulic Equipment, Zetla has successfully transformed the drive of a family business into a nationally recognized company with global reach.
By offering high-quality equipment with innovative design at competitive prices, Zetla's positioning in relation to the competition was clear.
Green, how I want you green.
In the commitment to producing equipment that adapts to the constant changes in the market, "Zetla Electrical Equipment" emerges. This ecological line presents machinery without emissions or noise pollution, with longer motor lifespan, reduced costs, and decreased exposure of operators to emissions.
And just as where there's an innovative idea, there must be a way to communicate and identify it so that it doesn't get lost in the sea of communication, Zetla entrusted us with the important task of finding a brand identity for its new line of equipment.
Hands on Eco
So off we went with our computers, brainstorming sessions, clicks, and lots of coffee to tackle such a big mission, trying to find the graphic balance between the identity of the parent company, the freshness of the new line, and the touch of innovation that sets us apart.
The satisfied client and us, happy.
Shall we start?
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